Accounting automation software for growing businesses | Gravity

What is accounting automation?

What is accounting automation?

Accounting automation uses software and workflows to reduce repetitive financial tasks such as data entry, invoice processing, approvals, intercompany transactions and financial reporting. By automating routine accounting processes, finance teams can reduce manual work, improve consistency and access financial information more efficiently.

For growing businesses, accounting processes often become more complex as transaction volumes increase, new entities or locations are added and reporting requirements expand. Tasks that were manageable manually can begin taking more time and make it harder for finance teams to keep up with the needs of the business.

Accounting automation helps finance teams manage that complexity by automating repeatable processes and workflows while keeping people involved in review, approvals and financial decision-making. Instead of spending as much time processing transactions and gathering information, accountants and finance leaders can focus more attention on analyzing financial performance, investigating exceptions and supporting business decisions.

For organizations evaluating accounting software, the goal is not simply to automate individual tasks. The right accounting automation platform should help create more efficient financial processes that can scale as the business grows.

Why is accounting automation important?

As businesses grow, accounting complexity often grows with them. Accounting automation can help finance teams reduce repetitive work, improve consistency and manage increasing transaction volumes, entities and reporting requirements without relying on more manual processes.

The goal isn't simply to complete accounting tasks faster. It's to give finance teams more time to analyze financial performance, investigate exceptions and provide the insights leadership needs to make informed decisions.

Benefits of accounting automation for growing businesses

Benefits of accounting automation for growing businesses

As businesses grow, finance teams often face increasing transaction volumes, more complex reporting requirements and additional processes to manage. Accounting automation can help organizations handle that growth more efficiently by reducing repetitive work and creating more consistent financial processes.

1

Reduce manual accounting work

Automating repetitive processes such as data entry, invoice processing, approvals and recurring transactions can reduce the amount of time finance teams spend on routine accounting tasks. This gives accountants more time to review financial information, investigate exceptions and support higher-value activities.

2

Improve accuracy and consistency

Manual data entry and repetitive processes can increase the potential for errors. Automation can help reduce manual touchpoints and apply established processes more consistently while keeping finance professionals involved in review and approval.

3

Access financial information faster

Automated accounting processes can help keep financial information current and reduce the time teams spend gathering data from different sources. Finance leaders can access the information they need more efficiently for financial reporting, analysis and decision-making.

4

Strengthen financial controls

Accounting automation can support consistent approval workflows, user permissions and documented processes. Rather than bypassing financial controls, well-designed automation can help organizations apply them more consistently as transaction volumes and organizational complexity increase.

5

Scale accounting processes as the business grows

Growth can bring additional entities, locations, users and transactions. For organizations managing multiple companies, multi-entity accounting combined with automation can help finance teams manage increasing complexity without allowing manual work to grow at the same rate as the business.

6

Give finance teams more time for analysis

The greatest benefit of accounting automation isn't simply processing transactions faster. By reducing repetitive work, finance professionals can spend more time analyzing financial performance, understanding variances, managing cash flow and using business intelligence to provide leadership with information that supports business decisions.

7

Extend automation with AI

Accounting automation handles repeatable processes and workflows, while AI can help finance teams analyze financial information, identify trends and retrieve information more efficiently. Together, they can reduce routine work and give finance professionals more time for analysis and decision-making.

Explore how AI accounting solutions are changing the way finance teams work.

8

Access financial information with Microsoft 365 Copilot

With Microsoft 365 Copilot and Gravity Software, authorized users can access and analyze accounting information using natural-language questions from familiar Microsoft applications, making financial information easier to retrieve while maintaining appropriate permissions and human review.

What accounting processes can be automated?

What accounting processes can be automated?

Many routine accounting processes involve repeatable steps, approvals and data movement that can be automated. The right opportunities depend on the organization, but growing businesses often begin with processes that require significant manual entry or become more difficult to manage as transaction volumes and organizational complexity increase.

Accounts payable

Accounts payable automation can reduce manual invoice entry by capturing invoice information, creating transactions for review and routing invoices through established approval processes. This can help finance teams process invoices more efficiently while maintaining human review and financial controls.

Approval workflows

Accounting teams can automate approval workflows for transactions and other financial processes. Rules can route information to the appropriate people based on established business requirements, helping reduce manual follow-up and create more consistent processes.

Intercompany accounting

For organizations managing multiple companies, automating intercompany accounting can reduce the manual work involved in recording transactions between related entities. This becomes increasingly valuable as the number of entities and intercompany transactions grows.

Financial reporting

Automated financial reporting can reduce the time finance teams spend gathering and combining financial information. With current financial data available for reporting, controllers and CFOs can spend more time reviewing results, analyzing variances and providing information to leadership.

Multi-currency accounting

Businesses operating across currencies can automate portions of the multi-currency accounting process, helping finance teams manage currency-related transactions and financial reporting across entities operating in different countries.

Revenue recognition

Revenue recognition automation can help organizations apply established recognition schedules and reduce repetitive calculations and manual entries while keeping finance professionals involved in reviewing financial results.

Subscription billing

Organizations with recurring revenue can use subscription billing to automate recurring invoices and reduce the manual work involved in managing repeatable billing processes.

Multi-entity accounting

For organizations managing multiple companies, multi-entity accounting software can bring financial information into a single system while automating processes such as intercompany accounting and consolidated financial reporting. This can reduce the need to manage separate company files and manually combine financial information.

How Gravity Software helps automate accounting processes

How Gravity Software helps automate accounting processes

Gravity Software combines accounting and financial management with automation, reporting and Microsoft technology to help growing businesses reduce manual processes. Because Gravity is built natively on Microsoft Power Platform, organizations can use built-in accounting capabilities together with Microsoft tools to automate workflows, connect information and extend financial processes as their needs evolve.

Automate workflows with Microsoft Power Automate

Microsoft Power Automate can extend Gravity's accounting workflows by automating repeatable processes, notifications and approvals. Organizations can design workflows around their business requirements without relying on traditional accounting software customization for every process.

Manage multiple entities in one database

Gravity's multi-entity accounting software allows organizations to manage multiple companies within a single database. This provides a centralized financial foundation for automating intercompany processes, maintaining consistent financial information and producing consolidated reports as the organization grows.

Access real-time financial reporting and insights

Gravity provides financial reporting, dashboards and business intelligence capabilities that give finance teams access to current financial information. With Power BI, organizations can extend their analysis with interactive dashboards and visual reporting across financial and operational information.

Connect accounting with Microsoft 365

Gravity works with Microsoft 365, helping finance teams work with accounting information alongside familiar Microsoft applications such as Excel, Outlook and Teams. This connected environment can reduce application switching and make financial information easier to incorporate into everyday workflows.

Extend accounting processes as the business grows

Because Gravity is built on Microsoft Power Platform, organizations can extend workflows, reporting and integrations as their requirements evolve. This gives growing businesses a financial platform that can support increasing complexity without relying on disconnected accounting systems.

See Gravity Software in action

See how Gravity Software brings multi-entity accounting, financial reporting, automation and Microsoft technology together in one cloud-based platform. Watch the 7-minute demo highlights for a quick look at Gravity's core capabilities.

Watch the 7-minute demo highlights video below.

How integrations extend accounting automation

How integrations extend accounting automation

Accounts payable automation workflow

Accounting automation becomes more valuable when financial information can move between the systems a business already uses. Connecting accounting with other business applications can reduce duplicate data entry, support automated workflows and help finance teams maintain more consistent information across the organization.

Gravity Software provides integration capabilities that allow organizations to connect accounting with other business systems and extend automation based on their operational requirements.

Automate accounts payable and payments

Gravity can connect with accounts payable and payment solutions to help reduce manual processes throughout the payment cycle. Integrations such as Bill.com can help organizations connect payment activity with their accounting processes.

Connect accounting and CRM workflows

Organizations can connect Gravity with CRM applications such as Microsoft Dynamics 365 CRM and Salesforce. Connecting financial and customer information can reduce duplicate entry and support workflows that span sales and accounting processes.

Automate expense management

Gravity's Ramp integration can connect expense activity with accounting processes, helping finance teams reduce manual reconciliation and improve visibility into company spending.

Connect operational systems through an open API

Gravity's open API allows organizations to connect Gravity with other business applications and exchange information between systems. This can help reduce duplicate data entry and extend accounting automation to processes that involve operational systems outside Gravity.

Bring accounting workflows into Microsoft Teams

With Microsoft Teams, organizations can connect collaboration and accounting workflows within the Microsoft environment, helping employees work with relevant information without continually switching between applications.

Dr. Tavel cuts month-end close time in half

Dr. Tavel Family Eye Care replaced an outdated accounting system and manual processes with Gravity Software. By streamlining bank reconciliation, intercompany transactions and other routine accounting processes, the finance team reduced its month-end close from more than 30 days to 10–15 days. Work associated with annual triple-net lease calculations that previously took several days was also reduced to just a few hours.

“With all the time we’re saving on bank reconciliation, month-end close, and other routine tasks, we can do more financial analysis, budgeting, and providing valuable feedback to the company on strategic direction.”
— Tera Carpenter, VP of Finance and HR, Dr. Tavel Family Eye Care

Read the Dr. Tavel Family Eye Care customer story

SagamoreHill Broadcasting automates accounting across 25 entities

SagamoreHill Broadcasting replaced QuickBooks Online with Gravity Software to manage 25 entities in one system. Processes that previously required manual spreadsheets and duplicate entry are now automated, saving the finance team hours each month on reconciliations and consolidations while providing real-time visibility across its broadcast stations.

“Gravity Software gives us the scalability and automation we need to keep up with our growth and complexity. It’s a system built for organizations like ours.”
— Matt Arnold, Controller/Treasurer, SagamoreHill Broadcasting

Read the SagamoreHill Broadcasting customer story

Explore more accounting automation resources

Explore more accounting automation resources

Accounting automation can extend across many areas of financial management, from accounts payable and intercompany transactions to reporting, workflows and AI. Explore these resources to learn how Gravity Software can help finance teams reduce manual work, improve efficiency and manage increasingly complex accounting processes as their organizations grow.

Entry-level accounting software

As businesses grow, entry-level accounting software can make it harder to manage increasing transaction volumes, reporting requirements and financial complexity. Learn the signs that it may be time to move to a more scalable accounting platform.

Month-end close

Manual reconciliations, journal entries and disconnected financial information can make month-end close more time-consuming. Learn how accounting automation and more continuous financial processes can help finance teams improve efficiency throughout the month.

Intercompany accounting

Intercompany transactions can create significant manual work when finance teams manage related companies in separate databases. Learn how multi-entity accounting can automate due-to and due-from entries, reduce duplicate data entry and simplify intercompany processes.

Multi-company accounting

Managing companies in separate accounting databases can lead to duplicate entry, manual reconciliations and spreadsheet-based consolidations. Learn how accounting for multiple companies in one database can centralize financial information and streamline multi-company processes.

AI accounting

AI can extend accounting automation by helping finance teams process information, reduce repetitive work and analyze financial data more efficiently. Explore practical AI accounting use cases and considerations for organizations evaluating AI-enabled accounting technology.

Microsoft 365 Copilot

Learn how Microsoft 365 Copilot can help finance teams reduce routine work, access financial information and analyze data more efficiently. See how Copilot works with Gravity Software to support accounting workflows and financial decision-making from familiar Microsoft applications.

Ready to automate more of your accounting processes?

As your business grows, manual accounting processes can make it harder for finance teams to keep pace with increasing transaction volumes, multiple entities and more complex reporting requirements. Gravity Software combines accounting automation, multi-entity financial management, real-time reporting and Microsoft technology to help your finance team work more efficiently as your organization grows.

See how Gravity Software can help reduce manual work and simplify your accounting processes. Schedule a personalized demo.