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CPA firms: Where’s the disconnect?


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More accounting firms are moving to a Customer Relationship Management (CRM, aka Client Relationship Management) system to help improve their business processes. Gone are the days of a non-centralized system which can be costly and hard to maintain. CRM solutions have advanced to not only be the main contact center for client information, but also for post-sales, marketing, client retention and operational efficiency. And wouldn’t it be awesome to have your departments all working together in one centralized system? By 2018, Gartner believes that cloud based CRM systems will make up 62% of the overall market. Pretty cool since more than 10 years ago businesses were allocating multiple servers, staff, and office space to name a few.

Need more sophisticated tools?

What if you could:

  • Focus on existing clients

  • Maximize revenue potential

  • Do more with less

  • Reduce operational costs

  • Optimize existing IT assets

If you have CRM, do you have to manage your CRM system and a separate accounting system? Traditionally, sales and accounting have been on their own islands, each with their own systems. This leads to inefficiency and miscommunication. Not to mention, managing multiple databases. When your firm starts to grow, will you have the right technology in place to keep up with pace? By connecting your financial system to your client relationship management solution there’s no need to manage two separate systems. Your consultants can easily manage their own clients in CRM and rely less on their financial department to provide them with information.

360 Destination Group eliminates redundancies with Gravity Software

Having your financials and CRM fully integrated provides better insight into your business to help drive sales, improve client retention and increase productivity across all channels. Why not stay connected so you can better manage your clients by bringing the applications that run your finances and sales together in one solution? As your firm grows take time to consider scalability, high availability of data critical for your day to day operations, and the costs associated with keeping your systems updated to meet your client’s growing demands. Imagine if you were able to track what transpires in real-time across all channels, e.g. from billable hours, sales leads, accounts payable, accounts receivables, marketing campaign effectiveness and much more.

There’s no one answer to how big a firm must be before it outgrows the software it is using. For most firms it’s more a matter of functionality. As firms grow and become more sophisticated they need to track more than just basic financial transactions. For example, they may have multiple product lines or locations and need a segmented chart of accounts and better reporting. They may need better security as more consultants are working within the application. Take all this into consideration when you start looking into a CRM system or you have outgrown your currently accounting solution.

Gravity Software 10 key ideas for improving your accounting practice

Financials & CRM - one platform

Want to better serve your clients? Consider Gravity Software® (Gravity). Gravity’s robust solution is built on the Microsoft Power Platform (aka Dynamics 365), and will provide businesses the distinct advantage of having Financials and CRM fully integrated on one platform with a complete toolset and advanced features.  More than just accounting, Gravity provides you with the necessary tools and processes to help your firm grow. Features like complete accounting audit trail with a one click correction to any transaction; easily enter and manage a transaction on one screen. No popups or multiple clicks needed, e.g., you can enter a voucher, post it and print a check from one screen. So simple, yet powerful!

Segmented Chart of Accounts

Define your reporting structure

Advanced Find Query

Powerful query and filter capabilities

Multi-Location Inventory

Track your products wherever you do business

Dimensional Reporting

Tag every transaction with dimension codes

Complete transaction audit trail

Provides full transparency to your activity

Full Role Based Security

Easily set up Gravity's power User

Segmented Chart of Accounts

Define your reporting structure

Advanced Find Query

Powerful query and filter capabilities

By utilizing the Power Platform, Gravity makes it simple for your business to operate from anywhere without all the startup costs associated with other accounting applications. Learn more and schedule your online demo today. Just say GO!

Gravity Software

Better. Smarter. Accounting.

 

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