I went around the world in 21 days. Seriously, 21 days and with no checked luggage, just a carry on. The most important thing was to stay connected. Yes, you may ask, “Why not disconnect?” Well, for one, I’m an entrepreneur trying to grow my businesses. I have to stay connected.
I remember my first stop was Dublin and I only had two days there. It frustrated me that I had to go into several databases to get the information that I needed. Then I had to send a request to one of my team members to consolidate the information into one report. By the time my plane landed in Brussels, Belgium my report was ready, but with data that was already five days olds. Why can’t I have real-time insights into both my financials and operations? So frustrating!
Mid-market space
Back in the early 2000's, I met with some Microsoft folks in Redmond, Washington and one of the topics of discussion was the untapped middle market. The space between lower end applications like QuickBooks and higher end applications like Microsoft Dynamics GP. Businesses out growing QuickBooks were forced to either stay with QuickBooks and/or add-on multiple software vendors (ISVs) to patch up their growing needs, or graduate to a higher end solution that maybe too big or too expensive.
[Related: Expert Series: The key to unlocking growth for mid-sized businesses]
Then in early 2012, I sold my company First Tech Direct to Columbus Global. First Tech Direct was a leading Microsoft Dynamics GP, AX & CRM reseller. As an entrepreneur, you start to think of your next big thing to do. I remember my 30 second elevator speech about First Tech Direct and stating that my company uses Microsoft CRM (aka Dynamics 365 CE) as our bible. We lived and breathed by this solution. We incorporated our methodology within the system to automate our business processes. But what if I could do that with my financials, make it smarter? With easy access to Wi-Fi, anyone with the right credentials should be able to do all this. When you have the most up to date information, you can make better informed decisions that may be mission critical to your business.
Smarter financials
I took all this into consideration and decided to design Gravity Software® (Gravity). Gravity’s robust accounting solution is written on the Microsoft Power Platform (aka Dynamics 365) platform to give businesses the distinct advantage of having their Financials & CRM fully integrated. I’m able to be on the plane (with Wi-Fi), and easily pull up a dashboard to see what matters to me most.
By utilizing the Power Platform, Gravity makes it simple for businesses to operate from anywhere, at anytime without all the startup costs associated with other accounting applications. By having a cloud based application, companies can take significant advantages. Like ease of scalability, secure environment, and real-time access to data.
Gravity simplifies the way you do business. For example, Gravity has one screen processing of transactions; you can enter vendor invoices, make approvals and print a check all from one screen. You can easily navigate from Gravity’s back office financial business solution to front office Sales, Service and Marketing. How sweet is that?
So when your business starts to outgrow your entry level accounting software like QuickBooks, consider Gravity Software and schedule an online demo to see first-hand how we can help you. The technology just works!
Gravity Software
Better. Smarter. Accounting.
