For years, you’ve been brainstorming, sometimes with the old crew, sometimes alone. You’ve bounced ideas around and viola: you’ve got it! You have the next great [insert: idea, service, product, here]. All that’s left to do is gather your capital or secure a loan and launch, right?, Rome wasn’t’ built in a day, but there was a lot of brick and mortar being laid, so here are a few tips to help you on your way to launch a startup.
Cost analysis
Crunch those ad numbers
We all know it pays to advertise, but should you pay to advertise? If it’s bringing in business (customers, revenue), then sure. Still, you want to crunch those numbers. Take a look at the economics of your business, examining such items like average revenue, churn rate and customer acquisition cost, to determine simply,
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what you can afford to pay for advertising,
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so you can see if it’s worth it.
Do your homework
Gather feedback & check out your competition
Utilize free version services like SimilarWeb to gain valuable traffic and marketing insight for any website, including your competitors. From one convenient visual dashboard, you’ll enjoy a general overview as well as different metrics like
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geography
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referring sites
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display advertising
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audience
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similar sites, and
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search traffic.
That’s right, there’s a free version which allows you to compare two sites, next to each other. Of course, their Pro version allows for comparison of up to five sites simultaneously. But to start, get your feet wet for free.
Pitch your idea
It’s all about the windup
Any good pitcher on the mound will stress the importance of a good wind-up and mechanics. Similarly, pitching your idea to potential investors calls for plenty of practice, knowing what to look for and emphasize, and yes, a solid pitch and follow-thru.
All of this is accomplished with a good coach. Enter pitcherific.com
This awesome site provides varying templates, each emphasizing a different scenario or situation. They’ll coach you in everything from the elevator pitch, a one-sentence pitch to presentations enhanced by PowerPoint to a teleprompter. And yes, sign-up is free.
And when it’s time for an accounting system for your company, consider Gravity Software® (Gravity). Gravity is a robust mid-market accounting software written on the Microsoft Power Platform (aka Dynamics 365 CRM). Small to medium sized businesses have the distinct advantage of having their Financials and CRM fully integrated on one platform.
Gravity's goal is to fill the gap between small business applications like QuickBooks and expensive enterprise applications like Sage Intacct. Learn how you can apply this exciting technology for your growing business and schedule your online demo today.
Better. Smarter. Accounting.
