So you’re running your nonprofit, promoting a noble, worthy cause, and you’re putting your message out there. You’re tweeting, updating your Facebook page, and you have a steady base of supporters. Not bad. Now let’s make the most of social media and give a succinct voice to your NPO. Here are some tips to keep in mind:
Passion: Keep it real
As with any business, people have to believe that you are passionate about what you’re doing. Sure, your site might have its mission statement or a few select quotes that really highlight core beliefs and vision. Your presence on social media has to do the same and project that sincere passion with every tweet and post. So yes, keep it real. Each Facebook post should reveal another important layer showing the work that you’re doing. Each tweet should offer testament as to how important every interaction is to your NPO. Those posts and tweets don’t always have to be perfectly polished. In fact, sometimes a raw, or rough-around-the edges statement or testimony can go a long way.
Good cause, great donors
You’ve launched an NPO with a worthy cause; now it’s time to focus that attention on your donors. After all, it’s not only about the organization. Most people won’t expect or even want the attention, but everyone appreciates a pat on the back for a good deed. When you emphasize the positive effects of your donors and their contributions, you’re promoting an inclusive quality that shows that they’re an integral part of your organization and NPO family. This emphasis resonates especially within social media as every follower on Facebook and Twitter gets a valuable close-up of your appreciation.
Stay connected
If your NPO already uses Microsoft Office Products, the interface of Microsoft Dynamics CRM will look familiar. Microsoft CRM helps NPOs reduce costs, increase productivity and drive service engagement. It organizes and automates business processes to cultivate donor relationships and raise satisfaction across all interactions – marketing, fundraising and donor relations.
What about dashboards, no problem. You can easily create your dashboards with custom charts and graphs and drill down in your data. You’ll have seamless integration with Excel to easily slice and dice your data with pivot tables. So simple, yet powerful.
And when it’s time for an accounting system for your company, consider Gravity Software® (Gravity). Gravity is a robust mid-market accounting software written on the Microsoft Power Platform (aka Dynamics 365). Small to medium sized businesses have the distinct advantage of having their Financials and CRM fully integrated on one platform.
Gravity's goal is to fill the gap between small business software like QuickBooks and enterprise applications like Microsoft Dynamics GP. Learn how you can apply this exciting technology for your growing business.
Learn more and schedule your online demo today. Just say GO!
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