CUSTOMER STORY

Family office simplifies multi-entity management with Gravity Software

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  • The challenge: QuickBooks wasn't working for family office accounting
  • The challenge: QuickBooks wasn't working for family office accounting

    When Bruno Pugliessa first started as the controller of the family office, he used QuickBooks Online accounting software but quickly realized it couldn’t handle more than two or three entities. Inter-family transactions were common, and each one required documentation in all applicable entities, which could require hours of duplicate data entry. 

    Calculating deferred revenue and asset depreciation was also a largely manual, error-prone process. This took away from his ability to focus on more strategic priorities for the family. 

    “When we’re talking about a company, you’re talking about three or four years into the future,” Pugliessa said. “When you talk about a trust, you’re talking 30 years into the future. We have to make sure the strategy is right. If you’re just crunching numbers, you’re probably losing money in the future.” 

  • The search for multi-entity accounting and family office ERPs
  • The search for multi-entity accounting and family office ERPs

    Searching for a scalable multi-entity accounting software.

    Pugliessa found Gravity while searching for other ERP solutions, most of which would have been too cost-prohibitive and complex for his needs. 

    Gravity’s family office accounting software had all the features he needed without added complexity or cost. Within just a few days of implementing Gravity, Pugliessa saw immediate improvements in efficiency.  

    Here are a few features that have had the most impact. 

    Multi-entity journal entries

    With Gravity, he can input journal entries across multiple family office entities at once, instead of logging in and out of almost two dozen different databases. 

    “I can do just one journal entry for 18 entities at once,” he said. “Before Gravity, that would have taken a whole day.” 

    Automated bank reconciliation and revenue recognition

    The team uses a template for all expenses in an Excel file that they can directly upload into Gravity. All relevant data for transactions is immediately entered so it can be allocated to appropriate expense categories. “That’s the magic part of Gravity,” he said. “You cannot do that in QuickBooks.” 

    From there, the team can create rules for bank reconciliation, such as assigning all transactions with a particular bank to the credit card category.

    Gravity’s automated bank reconciliation and revenue recognition features also make it easy to catch discrepancies, such as unauthorized charges to a family member’s credit card. 

    Fixed assets accounting 

    Maintaining a full record of the family office’s fixed assets and calculating depreciation is essential for tax purposes. QuickBooks didn’t have this feature, so Pugliessa had to manually calculate this and set up annual depreciation schedules for every asset the family purchased. 

    With Gravity’s fixed assets feature, he can calculate asset depreciation once and have confidence it’s done correctly.

    Faster, easier family office reporting 

    Providing financial statements to each family member is another important part of managing a family office that was difficult to do with QuickBooks. Pugliessa had to download a profit and loss statement and general ledger for each entity and manually combine them to create a consolidated financial report. 

    With Gravity’s multi-dimensional financial reporting, he can select the entities he wants and create a report in minutes. He can see expenses categorized by entity, type, location, or any other distinction that’s important to him. The family office CPA has direct access to Gravity, so they can easily obtain all the information they need during tax season. Each family member also has access to their own accounts with role-based permissions, ensuring transparency without sacrificing security. 

    Other colleagues have other levels of access, including a finance manager who oversees entities in another country. 

    Having better visibility into the financial data allows his team to make better decisions that result in long-term savings or financial gains. For instance, they were able to calculate the difference between U.S. interest and interest in the other country when obtaining financing, allowing them to save over a million dollars in interest over the next decade. 

  • The result: A solution that supports the family office's long-term goals
  • The result: A solution that supports the family office's long-term goals

    Gravity Software reporting icon symbolizing improved productivity, financial reporting, and real-time insights

    Pugliessa plans to use Gravity’s investment management software in the future to help the family better understand how they are spending their money and which investments result in the best returns. 

    As a newer family office with the goal of growing sustainable wealth for decades, the ability to analyze data and plan ahead is crucial. 

    “As you see the information, you can think better, think faster,” he said. “Data is everything, and Gravity is providing it in a visual way that will take us forward and give us the historical data we need.”  

    Spending less time on manual data entry gives him more time to analyze cash flow, report on earnings, and plan for growth.

  • About the Family Office
  • About the Family Office

    This family office manages a diverse portfolio of 22 entities, including individual family members and companies who live in several different countries. The goal of the family office is to manage and grow long-term, sustainable wealth for decades to come.

    Industry: Family Office

    Number of Entities: 22

    Previous Accounting Solution: QuickBooks Online

    Key results:

    1

    Accelerated efficiency

    Simplified multi-entity journal entries save hours of work each day.

    2

    Automations made easy

    Bank reconciliations and revenue recognition are automated with Gravity, crossing another thing off the team's to-do list.

    3

    Reduced reporting time

    The team saved significant time on reporting, including fixed asset reporting.

    4

    Ready to simplify multi-entity accounting?

    See how Gravity Software can help your team save time, improve accuracy, and unify financial management.

    Watch the 7-minute demo video.

  • The Controller's perspective: The future is now
  • The Controller's perspective: The future is now

    Bruno Pugliessa, Controller of Family Office

    After struggling with tedious data entry in QuickBooks Online, Bruno now leverages Gravity to better understand how the family office spends its money and which investments will result in the best returns. 

    “When you talk about a trust, you’re talking 30 years into the future. We have to make sure the strategy is right. If you’re just crunching numbers, you’re probably losing money in the future.”

    Bruno Pugliessa, Family Office Controller

  • Explore more resources
  • Explore more resources

    Gravity Software's multi-entity capabilities for hospitality accounting.

    This family office’s journey proves that a growing, multi-entity organization needs an accounting platform built for complexity. Standard software simply can’t keep pace with calculated deferred revenue, asset depreciation, and dynamic workflows — but the right solution delivers clarity and control.

    Explore our insights and product capabilities to see how family offices can gain a strategic edge with Gravity’s cloud-based accounting solution.

    On-Demand Webinar
    Tune in to our Family Office Webinar on Technology Innovation and see how modern digital tools can make investment management easier, elevate reporting, and bring teams together more effectively.
    Multi-Entity Accounting Guide
    Dive into our comprehensive Multi-Entity Accounting Guide and uncover how Gravity Software transforms multi-entity management, enhances efficiency, and provides family offices with instant insights across their entire structure.
    Investment Trends
    Explore our Family Office Investment Trends to discover how innovative multi-entity accounting platforms, instant insights, and advanced investment tools are transforming the future of wealth management.
    Succession Planning
    Future-proof your family office with insights from our Succession Planning Best Practices blog, and discover how modern accounting solutions enable smooth generational handoffs.
    Private Equity Insights
    Explore our Accounting for Private Equity blog to uncover best practices and see how automation, multi-entity capabilities, and real-time reporting can streamline your most intricate portfolio structures.
    AI Accounting Tools
    Learn how AI Accounting Tools are transforming family office operations — automating accounts payable, strengthening reporting, and enhancing decision-making through Microsoft Copilot and Power Automate.
    7-Minute Demo Highlights
    See how Gravity Software streamlines multi-entity accounting and gives family offices real-time financial visibility.
    BI Whitepaper
    Step into the role of “Chief Value Officer” with our Business Intelligence whitepaper, revealing the key insights that matter, the BI pitfalls to watch for, and how to use data to strengthen decision-making across your organization.
    Family Office Trends
    Stay on top of the latest family office trends — and find out how modern accounting software helps you track and adapt to what’s changing.

    Experience effortless multi-entity accounting with Gravity Software

    Once this family office moved to Gravity Software’s cloud-based, multi-entity accounting solution, they reclaimed countless hours and transformed efficiency with automated bank reconciliation, revenue recognition, and additional time-saving tools.

    When entry-level accounting software can’t keep up — or manual workflows slow your team down — Gravity Software delivers the power and automation you’re missing. Schedule a demo to discover how we can transform your finance operations.