Every startup is looking for a way to stand out from the crowd. In the same way that photographs and images enhance a written ad, a video clip goes a step further and grabs (and keeps) a viewer’s attention. Whether it’s Twitter, Facebook or Instagram, the video clip is utilized more than ever.
Put me in your [Micro] video!
While Vine allows a maximum of 6 seconds, and Instagram tops out at 15, Facebook users post videos of all lengths. Regardless, you don’t need a whole film crew, just whip out that smartphone and “lights, camera, post!” With your smartphone and all the available and easy-to-use apps, you can convey a concise, catchy message in 15 seconds or less.
Look Like a Pro: http://dissolve.com
Still, you don’t have to use that army of smartphones or a production company. Visit dissolve.com, where you can pick from over 1.5 million stock clips, videos and photographic images at relatively low prices and yes, all royalty-free. With dissolve, you’re getting professional-quality work without spending a small fortune on production.
Post with purpose
Regardless of the type of social media format, your video clips should have purpose, complete with a clear message and timing. Perhaps you’re promoting a new, soon-to-be released product and you want to give it a bit of a soft opening. Sure, 15 on Instagram doesn’t sound like a lot; but a string of short micro videos with a connected theme, can stick in the minds of viewers as a succinct message. Regardless of whether you’re incorporating a string of micro-clips, or a 30 to 60 second explainer video, you have to accomplish the same things:
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Grab (and keep) your viewers’ attention!
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Present (a Situation): a concept, or a problem and how your business can fix it.
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Come Together: End with a clear message, a call to action and repeat your name.
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