InDevCo began searching for a new accounting solution as the number of real estate properties in their portfolio grew exponentially. With each new development, three additional entities were created — quickly adding up to dozens of companies. QuickBooks Desktop (QBD) couldn’t scale with this growth. Users were forced to log in and out of separate databases just to update financial information, leading to inefficiencies and wasted time reconciling numbers across systems.
InDevCo needed a more scalable solution to manage their expanding portfolio. “I first came across Gravity when our company only had about 20 entities,” says Rette Rankin, Controller at InDevCo. “As our business continued to grow, I was working inefficiently to keep up with each entity in QuickBooks. I was logging in and out of programs, wasting valuable time. It got to the point where I nearly hired another accountant just to keep up with the workload. We needed a Software-as-a-Service (SaaS), web-based system that could handle our growing portfolio—and selecting Gravity Software saved the day.”