At the beginning of each year, there’s always the feeling of hope for newfound success in your business. When a new year begins, it’s an opportunity to restart and let go of goals that weren’t met from the prior year, as well as create new objectives to work toward. Much like the ever-so-popular push in the health and fitness industry, growing your business needs a “systems check-up plan” for the upcoming year. Businesses need to develop best practices that can immediately put them ahead of the competition. Here are five tips to help grow your business, so you can start making noise about your business and set your brand up for success throughout the rest of the year!
Update your website
This sounds like a hassle, but a few minor tweaks could help to update your branding and make your information more accessible. Swapping out a few pictures, adding new messaging, and removing any outdated information will give your website a fresh coat of paint that your visitors will appreciate. You can even test your site’s speed for free with Think with Google.
Create quality content
Invest in putting some time aside each week to blog for your website. Search engines like Google and Bing value websites that posts fresh content frequently, so blogging kills two birds with one stone: informing your visitors with relevant content and boosting your site’s rankings.
Double down on social
The best way to push your blogs to a larger audience? Social media! Using LinkedIn, Twitter, Facebook, Instagram, and more to engage with your community is a great way to get website traffic, as well as reinforce brand identity. There’s a balance, however. Posting too much on Facebook and LinkedIn can overwhelm visitors and posting too little on Twitter and Instagram can cause visitors to forget about your brand.
Marketing automation
The Marketing module of Microsoft Dynamics 365 CRM (aka Microsoft CRM) is a great marketing automation tool. Easily create email templates, add leads to your database, create marketing lists, track your website conversions, and more!
Move your accounting solution to the cloud
If your current accounting solution is burning up your time and money, switching to a cloud-based, more streamlined operation is an excellent way to grow your business. Gravity Software® (Gravity)’s robust cloud accounting software was designed for growing businesses. Gravity offers advanced accounting features like multi-company consolidation in one database, strong inventory control, and purchasing automation! Gravity is built on Microsoft Power Platform, allowing users to benefit from having their accounting solution, marketing, sales, and more in one platform, with one user interface.
To hit the ground running and grow your business this new year, schedule your online demo today!
Gravity Software
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